In a significant development within the FX and CFD sector, Katerina Houtri has rejoined HFM (HF Markets) as Head of Marketing Operations, marking a full-circle moment in her distinguished career with the company.
Houtri previously held senior marketing roles at BDSwiss and Key to Markets, where she built a reputation for leading strategic brand expansion and digital performance initiatives across multiple jurisdictions. Her latest move to HFM reinforces the broker’s continued investment in experienced leadership and operational precision within its marketing division.
A Return to Familiar Territory
Having spent nearly a decade in HFM’s marketing team earlier in her career, Houtri was instrumental in shaping the broker’s early global brand footprint. Her understanding of the company’s culture, product ecosystem, and multi-regional marketing strategy makes her return both natural and strategic.
Industry insiders note that her appointment aligns with HFM’s current focus on scaling centralized marketing operations—optimizing campaign performance, analytics integration, and compliance coordination across international markets.
Expertise and Vision
Throughout her career, Houtri has been recognized for combining data-driven marketing with strong brand positioning. At Key to Markets, she led digital and affiliate expansion, while at BDSwiss, she managed the transition toward omnichannel marketing automation and cross-market coordination.
At HFM, her new role as Head of Marketing Operations is expected to focus on harmonizing global marketing processes, enhancing cross-department efficiency, and integrating performance analytics into strategic decision-making.
Industry Context
With HFM continuing its post-rebrand growth from its HotForex origins, Houtri’s return underscores the broker’s strategy of drawing upon proven internal talent. Her operational insight and history with the company suggest a renewed emphasis on structured marketing execution and sustainable international growth.